From Rubber Processing to Final Finish, the Poling Group can Help You Improve Your Tire Manufacturing Process. Our corporate culture - built on flexible design, factory integration, and real-time support - provides solutions that fit the way you do business: Another Poling Group Advantage.
CEO : David Poling Sr.
President : David Poling Jr.
In 2021, David Poling Sr. unified five complementary companies under one legal entity: The Poling Group. This strategic merger strengthened our ability to serve the tire and rubber industries while building upon decades of proven performance and innovation. To honor the legacy of each organization, their original names were retained and now operate as divisions within The Poling Group—preserving their history, leadership, and specialized expertise.
ASM Division, Founded : 1978
President : Benjamin Hillman
Focus : Final Finish Tire Testing, including Tire Uniformity Testing, Tire Geometry Testing, Center/Shoulder Grinding, Tire Marking, Installation, Spare Parts
Firwood Division, Founded : 1940
President : David Poling Jr.
Focus : White Sidewall Buffing, White Sidewall Painting, Post Cure Inflators
ASF Division, Founded : 1946
President : Leon Poole
Focus : Cold Slab Stock Rubber Processing, Calenders, Calender Line Equipment, Mill Blenders, Batch Off Equipment
CTI Division, Founded : 1978
President : Troy Anenson
Focus : Innovative Machine Controls, Tire Data Acquisition/Analysis, Tire Geometry Testing, Barcoding and Component Traceability, Tire Factory Data Management, Final Finish Host MES and Recipe Management
Hasbach Division, Founded : 1898
President : Alexander Hasbach
Focus : Laboratory Tire Testing for Durability, Rolling Resistance, Force & Moment, Tire Noise, High Speed Uniformity, Run Flat Tires
Five Divisions with One Goal ; We are committed to being a globally trusted source for tire-testing equipment & software, factory data management, rubber processing equipment, and engineering solutions.
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